In Optimum Tools, Jacque Fresco discusses why we still don’t use the most sophisticated tools for evaluation even after we have been exposed to them. How do people who should “know better” get themselves into trouble? He discusses the causes of personal limitations and the skills needed for personal effectiveness. He examines the disconnect between theory and practice, thoughts and actions, due to conditioned behavior. Fresco explains how it is our environmental influences that condition our behavior, rather than our exposure to words only. He demonstrates how the pressures of the real world can limit a person’s objectivity. Other topics include: stress and anger management, love and subjectivity, making accommodations to other people, the impossibility for people to change suddenly, habits of thought, educated perception, people’s saturation levels of how much information they can take, learning thresholds and needs, the self-centeredness of animals and children, selfish vs social behavior, conditioning people to sacrifice themselves and not to feel pain, relative orders of pain, the world as the prime affector that directs people’s behavior, how our ability to describe events mechanistically is limited by our human subjectivity. He comments upon Margaret Mead, George Crile’s Mechanistic View of War and Peace, and B.F. Skinner.
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