Trend Home: World Premiere Showing

The present acute housing shortage has been presaged for more than a generation. The vast population shift to industrial centers during World War II only served to bring it to a head.

Conventional architects and builders have not kept apace with the technological developments of our time. Present-day conventional building appears indeed archaic when we realize that, essentially, housing today is being conceived and constructed with very little change from that of even a hundred years ago.

This seems even more ludicrous in a day of jet propulsion, radar, highly developed electronics and atomic energy. The Trend Home is asked advanced an approach to a completely functional dwelling as is possible to construct today among a people take slowly to change.

In conceiving and building the Trend Home, Industrial Engineer, Jacques Fresco, and his associates were guided by two silent factors. First, the house must be constructible off materials available today; second, it must be completely efficient and functional — yet not so radical in design and concept as to create resistance on the part of the home-hungry market.

Two years of diligent research are recorded by these man, and countless rough sketches were executed before the final design was perfected. They made a complete study of housing, housing trends, and the basic necessities inherent in the family that required a dwelling. They studied all forms of prefabrication and traveled all over America to inspect developments in prefabricated and semi-prefabricated houses.

The Trend Home is not prefabricated; rather it is industrialized. It embodies materials that are new and techniques that are newer. The materials used, which are essentially aluminum and glass, lend themselves to mass production and handling. In this category alone their superiority is so marked as to make the use of conventional materials as outmoded today as the old-fashioned wooden icebox.

Aluminum was chosen, first, because of its innate qualities of strength and durability, and it is in a relatively abundant supply. Wow, section fourth section, it is more expensive than wood — still, the fact that it lends itself to mass handling, precision cutting, and reduces man-hours of labor, makes the over-all cost lower. A custom-built house incorporating the materials and advantages of the Trend Home would cost the consumer in excess of $18,000.